CIPA § 631 Wiretap Defense
Plaintiff attorneys frequently assert that tracking pixels (e.g. Meta Pixel, TikTok Pixel, session replay tools) constitute illegal wiretapping under California Penal Code § 631, seeking $2,500 per statutory violation.
CCPA & CPRA Compliance
Under the California Consumer Privacy Act (CCPA) as amended by the CPRA, businesses must provide an opt-out mechanism for the 'sale' or 'sharing' of personal information for cross-context behavioral advertising.