CCPA & CPRA Statutory Compliance

Under the California Consumer Privacy Act (CCPA) as amended by the CPRA, businesses must provide an opt-out mechanism for the 'sale' or 'sharing' of personal information for cross-context behavioral advertising.

Global Privacy Control (GPC) Auto-Response

Consent Shield automatically detects browser GPC signals (navigator.globalPrivacyControl === true) and enforces an immediate opt-out for advertising and third-party tracking cookies.